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Google Analytics’ Attribution Model

Google Analytics is an outstanding free tool that makes web analytics available to the masses. Google has terrific tracking software and Google Analytics is undoubtedly one of the best things about it. Google Analytics is a popular and free tool that allows you to see which traffic sources have the most impact on your website. However, it’s important to remember that Google Analytics is a product of Google, and therefore has a vested interest in its success. Whenever you’re looking at the performance of a traffic source in Google Analytics, you are looking at attribution data. The online media attribution definition is explained below. 


How do you collect your data? There are many ways to track your data, but for store owners, Google is a popular choice. Although it’s helpful, there are downsides. The most important downside to using Google for your data is that they can’t provide accurate attribution. We recommend you use Google to track your data, but there are some important differences between collecting and interpreting data. Two essential downsides to relying on Google for the interpretation of your data are (1) it’s often less accurate than using an internal attribution model and (2) it can lead to decisions that would be avoided if more reliable attribution models were used. But always keep in mind that Criteo runs on a pixel and therefore has a different attribution model available than the standard Google Analytics one. 


Google is not an independent player. The search engine is very much biased to promote its own products, including Google Ads. Because the company doesn’t have to worry about other products, marketing attribution tools like Odyssey Attribution give you completely unbiased data. Our calculations are based on the full picture. Google Analytics doesn’t always provide complete data. There are some gaps. For example, it fails to connect with any cost data sources except their own. It’s not enough to see how much you spend on ads. You also need to know how much to spend on ads. That’s why we integrated with Google Ads, Facebook Ads, and other cost data sources that we’ve carefully selected.